A slowdown for bicycle sales in Europe
The bicycle sector is struggling, with a significant drop in sales in 2023 after the exceptional Covid years. Electric bikes are nevertheless limiting the damage, and now account for over 30% of sales.
According to the Confederation of the European Bicycle Industry (CONEBI), some 11.7 million traditional mechanical bicycles were sold in Europe (European Union and United Kingdom) in 2023, compared to 14.7 million units sold in 2022. While their market share now exceeds 30% for the first time, sales of electric bikes also fell, albeit to a lesser extent, from 5.5 million units sold in 2022 to 5.1 million in 2023.
The Netherlands (56%) has the highest market share of electric bikes. In Germany, Austria and Belgium, they also account for over half of sales. Market share is closer to average in France (30%), while the UK is the worst performer (only 9%).
In its annual report, CONEBI explains that the market is facing an adjustment after years of exceptionally strong sales during and just after the Covid-19 pandemic.
While initial indicators suggest that the market could be relatively stable in 2024, CONEBI is optimistic that the European market will continue its general upward trend until 2030. To achieve this, however, will require effective policies at European level, such as the recent European Declaration on Cycling, unveiled by the European Council, Commission and Parliament. This text is designed to promote cycling in cities, with the aim of reducing CO2 emissions and improving the quality of life of residents. Above all, the declaration encourages the development of cycling policies throughout Europe. The aim is to promote the use of bicycles as a healthy mode of transport through both national and local policies. Achieving this will require promoting inclusive mobility, i.e. facilitating access to cycling for all, including people with reduced mobility.
David Bénard